Roy C. Lane
FounderWith over 30 years of hands-on experience in real estate and ownership of 100+ properties, the Founder's mission is to build long-term wealth through disciplined investing, relentless work ethic, and principled decision-making. After beginning his career in Corporate America and hustling his way into full-scale property ownership, he believes deeply in earning success through perseverance, accountability, and pulling yourself up by your bootstraps. Based in the North Mississippi market, he remains actively involved in the day-to-day operations, working 24/7 and continuously improving his properties. His mission is to create stable housing, profitable investments, and a lasting legacy that proves hard work and consistency win over shortcuts.
Brandon C. Lane
Co-FounderWith 10 years of real estate experience and a business degree from Mississippi State University, the Co-Founder's mission is to strategically grow and scale the company through thoughtful planning, market analysis, and strong partnerships. Based in the Northwest Florida market, he specializes in strategic planning, deal structuring, and business development, while actively networking with like-minded entrepreneurs to create mutually beneficial opportunities. He believes that sustainable growth comes from collaboration, disciplined systems, and continuous self-improvement. His mission is to propel the business forward while maintaining balance in mental and physical health, ensuring both the company and its people grow stronger together.
Maddy M. Lopez
DirectorWith 10 years of experience in real estate and a background as a retired Operating Room nurse, the Director's mission is to guide projects with precision, creativity, and genuine care for both people and properties. She brings a strong appreciation for teamwork and collaboration, inspired by her love of beach volleyball, where communication, trust, and shared goals drive success—values she carries into every project and partnership. She is passionate about property design, landscaping, and hands-on improvement, she takes immense pride in the details that make a property feel like home. Known for her green thumb, she often works alongside the yard crews, helping fine-tune landscaping and outdoor spaces simply because she enjoys it and cares deeply about the outcome. Naturally drawn to helping others, she thrives in public speaking, social networking, and mentoring, always eager to guide people where she can. Her mission is to elevate projects through thoughtful design, teamwork, and a personal touch that reflects pride of ownership at every level.
Shelia A. Lane
Head SupervisorWith over 30 years of management experience, the Head Supervisor's mission is to ensure seamless daily operations across the portfolio through organization, accountability, and hands-on leadership. Based in the North Mississippi market, she serves as the company's boots on the ground, managing day-to-day tasks, overseeing property standards, and coordinating turnovers while also running her own successful cleaning business. She is deeply committed to keeping systems efficient, properties well-maintained, and teams aligned. Her mission is to protect the company's operational integrity by keeping everything in order, supporting the people behind the scenes, and ensuring the business runs smoothly at every level.